Blog Advertising – A Guide

Blog AdvertisingBlog advertising is simply the advertising connected with a blog. These include banner ads, text ads, text links, and sponsored posts. Blog advertising can also provide tremendous search engine optimization benefits by supplying quality back links as well as a quick way to get your site noticed by the search engines. Blog advertising can also be a great way to provide the deep links so important to increase web site rankings.

Pay-per-click/PPC: Advertising using PPC is probably the most basic form of blog advertising a blogger can use. Here is how it works: you put a PPC ad to your blog and, the advertiser will pay you every time a visitor clicks on their ad. As a blogger, the amount you receive on each click is different. It is depended on what kind of ad it is, the keyword value and who your advertiser is.

Blog advertising simply refers to the advertisements that appear on the pages of a blog. The concept is very much like the advertisements you see in a newspaper for instance – texts and banners placed just about anywhere on the page – that instantly catch the eye of the reader, or in the case of a blog, the viewer. The more the number of viewers, the greater your chances of marketing success.

Blog advertising practically dictates the content of your blogs. The bad thing happens when it is the blog itself that had to be adjusted in order to meet the audience or intention of the blog advertisers. However, to most blog experts, this does not require too much of an effort since they can easily find means to redirect their blog topic to the intended theme of the advertiser.

Blog advertising is as simple as it sounds. It is the advertising connected with a blog. Almost since the inception of blogging there has been some form of advertising involved. Banners and text ads have long been run in the top or heading of the blog, along the sides in sidebars, and along the bottom in footers. Then as the text link advertising industry began to pick up bloggers discovered they could sell text links on their blogs.

Blog advertising is very much in its infancy. It’s starting to grow pretty quickly, although it’s hampered somewhat by a lack of understanding of how blog advertising does and doesn’t work, and often a focus on the wrong metrics. Mass media metrics do not apply to niche media, e.g blogs and podcasts. Blog advertising is very much in its infancy. It’s starting to grow pretty quickly, although it’s hampered somewhat by a lack of understanding of how blog advertising does and doesn’t work, and often a focus on the wrong metrics.

Banner style ads at the top of a web page tend to be quite popular. So are smaller ads that tend to be posted in the sidebars or a webpage . However, blatant ‘click me’ advertising isn’t the only sort of blog advertising available. There are more subtle ways that you can promote your site, business, or product through advertising on a blog. For example, if you sell a product or service, perhaps ask if a blogger would be interested in reviewing what you have to offer on their website.