Blog Advertising – A Guide

Blog AdvertisingBlog advertising is simply the advertising connected with a blog. These include banner ads, text ads, text links, and sponsored posts. Blog advertising can also provide tremendous search engine optimization benefits by supplying quality back links as well as a quick way to get your site noticed by the search engines. Blog advertising can also be a great way to provide the deep links so important to increase web site rankings.

Pay-per-click/PPC: Advertising using PPC is probably the most basic form of blog advertising a blogger can use. Here is how it works: you put a PPC ad to your blog and, the advertiser will pay you every time a visitor clicks on their ad. As a blogger, the amount you receive on each click is different. It is depended on what kind of ad it is, the keyword value and who your advertiser is.

Blog advertising simply refers to the advertisements that appear on the pages of a blog. The concept is very much like the advertisements you see in a newspaper for instance – texts and banners placed just about anywhere on the page – that instantly catch the eye of the reader, or in the case of a blog, the viewer. The more the number of viewers, the greater your chances of marketing success.

Blog advertising practically dictates the content of your blogs. The bad thing happens when it is the blog itself that had to be adjusted in order to meet the audience or intention of the blog advertisers. However, to most blog experts, this does not require too much of an effort since they can easily find means to redirect their blog topic to the intended theme of the advertiser.

Blog advertising is as simple as it sounds. It is the advertising connected with a blog. Almost since the inception of blogging there has been some form of advertising involved. Banners and text ads have long been run in the top or heading of the blog, along the sides in sidebars, and along the bottom in footers. Then as the text link advertising industry began to pick up bloggers discovered they could sell text links on their blogs.

Blog advertising is very much in its infancy. It’s starting to grow pretty quickly, although it’s hampered somewhat by a lack of understanding of how blog advertising does and doesn’t work, and often a focus on the wrong metrics. Mass media metrics do not apply to niche media, e.g blogs and podcasts. Blog advertising is very much in its infancy. It’s starting to grow pretty quickly, although it’s hampered somewhat by a lack of understanding of how blog advertising does and doesn’t work, and often a focus on the wrong metrics.

Banner style ads at the top of a web page tend to be quite popular. So are smaller ads that tend to be posted in the sidebars or a webpage . However, blatant ‘click me’ advertising isn’t the only sort of blog advertising available. There are more subtle ways that you can promote your site, business, or product through advertising on a blog. For example, if you sell a product or service, perhaps ask if a blogger would be interested in reviewing what you have to offer on their website.

Search Advertising’s Share in Total Internet Advertising Revenue Increases for the First Half 2009

Search advertising revenue share increased 1.7% in the total Internet advertising in first six months of 2009, when compared to the first half of 2008. According to the Internet Advertising Bureau (IAB) report, total Internet advertising revenues were $10.9 billion in first half of 2009, declining 5.3% when compared to the corresponding period last year. The revenues were $11.5 billion for the first six months of 2008.

Search ad continue as the top revenue generator
Search advertising revenue accounted 47% in first six months of 2009. Display ads and classifieds are next to search advertising respectively. In absolute numbers, search ad revenues totaled $5.1 billion for the first six months of this year, with no change reported in the corresponding period of 2008. However, the share in the total Internet advertising increased by 1.7% as the other segments’ share decreased. This shows that, there is no improvement in search ad revenue. The only difference is in terms of search advertising revenue percentage in the total revenue.

The most costly online display advertising revenues declined by 1.1% in the first half of 2009 when compared to the first half of 2008. The total revenues were $3.8 billion with 34% in first six months of 2009. The display related advertising revenues including banner ads generated $2,394 million with 22% of the total Internet advertising revenues. Rich media generated $704 million with 7% share, digital video ads generated $477 million with 4%, and sponsorship ads generated $184 million with 2% of total Internet ad revenues.

First time negative trend in first half revenues in 2009, since 2002
If the historical revenues trends are observed during the last seven years, for the first time there was a negative trend in year over year revenue growth in 2009 first half. The revenues were $2,978 million in 2002, $3,292 million in 2003, $4,590 million in 2004, $5,787 million in 2005, $7909 million in 2006, $9,993 million in 2007, $11,510 million in 2008 and $10,900 million in 2009. Earlier a negative growth trend was seen in 2000-2001 and 2001-2002. This trend appeared three times in the last ten years and first time in the last seven years.

Overall, search advertising revenues show positive trend, though there is a drop across all other advertising format revenues in the first half of 2009. It indicates that people who invested in search advertising got better revenues when compared to others who invested in other online advertising formats.

Shape The Public’s Opinion with a Career in Advertising

Think back to your favourite advertisement — maybe it’s the Old Spice one that’s become a sensation or the Telus one with all the cute hippos or perhaps the latest one for Blackberry messenger. How cool would it be to be the person behind these ingenious ads? With the power of advertising placing ads everywhere from TV and radio to
billboards, magazines and even movies (as product placements), careers in this field are abundant. With the proper education, you can become a qualified professional in the unique and innovative advertising industry in which the US Bureau of Labor (BLS) Statistics estimates employment will increase by 13 per cent through 2018.

Job growth in advertising will be encouraged by competition for a growing number of goods and services and the need to make those products stand out in the crowd. Therefore, a person entering an advertising career must be highly creative. This doesn’t only mean creativity in regards to telling the product’s story, but also in finding new ways to advertise and promote the products, such as the use of Internet campaigns. Another important trait to possess in the advertising field competitiveness. With placements needing to be instantly memorable, companies are competing everyday to ensure their products are the most appealing. You must also be able to work under pressure, as the company pushes you to be more creative, more innovative, more unique and all in a timely manner. Energy is the final general trait that is needed. According to the BLS in 2008, over 80 per cent of advertising, marketing, promotions, public relations, and sales managers worked 40 hours or more a week.

As you can see, advertising is a general term for a few specialized jobs. To reflect that, Centennial College has created a generalized advertising program that trains students for a variety of areas. It is a three-year undertaking that results in the qualifications to work in advertising jobs such as: account management, media buying and planning, marketing, copywriting, production, direct marketing, promotions and event marketing. The wide scope of possibilities gives graduates a better chance at success. Led by a team of experienced advertising instructors, you’ll learn the entire advertising process, including: research, developing strategies, campaign planning, copywriting, production, media planning and buying. Also, firm deadlines, multi-tasking, working under pressure and delivering professional presentations are all real-life scenarios taught through the advertising program at Centennial. In your fifth semester, you’ll enter a specialized stream that provides advanced learning in copywriting, media planning and buying or account service. You’ll then complete your advertising training with an industry field placement that will see you applying your knowledge in an advertising firm.

Another academic requirement is the possession of compulsory English 12C or U credits or skills assessment or equivalent. Lastly, Centennial College has non-academic requirements such as a program admission session, a writing test and English proficiency being taken into consideration. These necessary prerequisites are all you need to embark on an exciting college education that will result in the necessary knowledge and training to be successful in the competitive field of advertising.

The Advantages of Newspaper Advertising

Newspaper AdvertisingAnybody looking for a way to plug their services or products have several options available to them. The options can be narrowed down, however, depending on how large their budget is. Large companies tend to choose expensive and more obvious methods of advertising such as putting up billboards or having advertisements within television commercials.

Other companies that do not have the luxury of a large budget may choose more subtle ways such as placing ads on the radio, putting up small posters around their area, or choose to advertise through the internet. And those with a modest budget for advertising choose to place free advertising options on the Internet or go for newspaper advertising.

With newspaper advertising it’s not only those who are restricted to a smaller budget for advertising that choose this method of plugging their services or products. Many small companies and even large companies choose to advertise through the newspaper.

Newspaper advertising is very effective since every single day millions of people start their day by picking up a newspaper. It is easily accessed by anybody and this makes it a very good choice for most people to advertise.

One effective way of taking advantage of the sheer number of people reading the newspaper is to have your advertisement printed out for the weekend newspaper. This is because a significant number of people do not have work on the weekends so there are many more people picking up a paper on the weekends.

Newspaper advertising is known to generate a much better response than many other forms of advertising. Another reason to choose the printed word as your means of advertising is that extensive research has pointed out that it is possible to generate about 5 pounds for every 1 pound spent.

That is certainly much better than those generated by the more expensive ads on television that averages about 2.15 pounds for each 1 pound spent. You stand to gain much more while spending much less.

One problem you may be thinking now may be which newspaper do you choose to advertise with. This all depends on where in the world you are from. If you are from Britain, however, then the popular choices would have to be The times, The Sun, or The Guardian. Each of these papers all caters to different kinds of readers. A professional newspaper advertising company will be able to advise you as to what sort of paper to put your ad in and when to put it on as well in order to maximize the number of people who will see and take interest on your ad.